SEO & Social Media Marketing
Just like a knife and fork go together so does SEO and Social Media Marketing for your website. Not only is it necessary to talk to people, pass out business cards, have signage, etc. – basically to drive people to your website - you also need to let the search engines know you have a website. Today, it is pointless to build and launch a website without Search Engine Optimization (SEO). You need you have your website found by the search engines.
SEO (Search Engine Optimization):
SEO is like a puzzle. There isn’t ONE thing you do that magically makes your site appear at or near the top of the major search engines (Google, Bing, Yahoo, and MSN). There are lots of pieces and you need ALL or most of them to make the puzzle come together and work.
Approximately 67% of the searches are conducted on Google, 18% on Bing with the remainder shared by the other engines. This means most of our efforts are spent on Google - organic search marketing, Google My Business (formerly Google Places) and using AdWords as supplemental only when necessary for larger markets.
“Organic” Search Engine Marketing means utilizing techniques that do not involve pay-per-click campaigns. Our true expertise is the organic search engine optimization. We research your industry and competitors and employ the use comprehensive keywords, meta-tags (background code in your page), well-written content, and links to your site along with other techniques we will discuss in more detail. This is also where the traffic to your site comes in to play. The more traffic you are getting naturally, the more it helps your SEO - which is why you want your site listed on EVERYTHING.
It can take up to 6 - 8 weeks for your site to appear on the major search engines using “Organic” Search Engine Marketing, and it depends on the search engines update cycles. With our SEO packages we include 6 months of monitoring at no additional charge. If (after our initial SEO work) your site is not appearing at or near the top, then we tweak our work for you. Our goal is to make your site a success.... when your site is appearing on the first page, then we are successful.
We have found the results from our organic SEO techniques give our clients the search engine rankings they need, especially in a localized market. We do not rely on formulaic tools to measure our results as we have found those to be inaccurate. Google Analytics is the tool we use - it has proven itself to be the most accurate.
Social Media Marketing:
Another half of the puzzle is Social Media Marketing or some people call it Social Networking. It is essentially Word-of-Mouth marketing in a digital form. It is a powerful form of advertising to establish and maintain your brand.
The term “social networking” means individual people or groups communicating with one another about people, places or things relevant to their world. Common examples most of us are familiar with are chambers of commerce, clubs, neighborhoods, associations or work groups we belong to in order to connect with others and network to obtain business contacts therefore increasing exposure to who we are and what we do. We usually choose like-minded individuals to get the most out of our opportunities.
Online Social Networking is taking that concept one step further and expanding our reach to a larger marketplace. Social Networking websites such as Facebook, Twitter, LinkedIn, Google+ and Pinterest for example, function as online communities or organizations. By joining in a larger conversation, you increase your opportunity for your business to be found and therefore grow at a quicker pace than if you were to limit your contacts to those in your geographical area.
Search engines are now using your profiles and information as a factor in where you rank on the search engine results. Customers are on social media sites researching and reviewing and then heading over to your website. Get in touch with you consumers and drive traffic to your site!
As part of our social media packages, we will help you determine what will work best for your industry and teach you how to use such platforms. Already have social media sites but not sure where to go from there? No problem. We can provide an analysis and give you information on best practices. Contact us to get started on your social media marketing!
It's hard to illustrate what we have done with social media and marketing, so we've simply included some of the Facebook pages we have assisted in getting online which includes development of a custom cover photo.